Case Study - Mojo Power: New Product Launch
Mojo Power - New Product Launch
Background:
- Mojo's legacy programs were complex to understand and administer, with narrow gross margins.
- Under its new executive team, Mojo developed an energy sourcing strategy that opened up new possibilities for Mojo products.
- Mojo wanted the ability to update the price of its products quickly in response to changes in market conditions, such as competitors or the national energy market.
How Transformable Helped:
- Transformable delivered product and pricing uploaders to create the new product and then easily insert new prices as they became available.
- We implemented a workflow for online sales via Hubspot CRM, and the Gentrack Junifer billing platform.
- A live dashboard in Hubspot was created to allow the sales team to actively convert new leads, and for management to monitor the performance of the campaign.
Outcome:
- Customers signing up for the new product received a series of communications to assist with converting and setting up their Mojo account.
- Mojo now has a workflow spanning their sales portal, CRM, and billing platform. This supports the sales team in the conversion of leads, facilitates customer on-boarding, and allows campaign performance to be monitored.
- As new prices are formulated, Mojo can quickly get these to customers to optimise their product’s position in the market and ensure consistent flow of new customers.
